Lorus was first launched in Europe in 1982 by Seiko Watch Corporation to complement the already popular Pulsar and Seiko brands. Lorus was an instant success, offering not only affordable products, but products with high design and technology qualities and standard functions such as digital, duo-display and alarm-chronographs. Check them out in our watch finder if you haven’t already done so.
Lorus is sold in North America, Europe, Oceania & Africa and has an extensive sales and service network in each and every market. In its 27 year history, Lorus has earned the trust of retailers and consumers throughout these regions. Why? The reason is simple. Lorus is a brand of Seiko Watch Corporation, the world leader in watch technology and the full resources of the global corporation stand behind the Lorus brand.